First Bus
We were commissioned to propose an intense but subtle campaign utilising all of Independent Life’s digital channels to position First Bus as the local enabler rather than the hero of the piece. In keeping with Independent Life’s brand style, they chose to showcase the businesses and venues that the buses take you to with subtle […]
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Northern Rail
We were commissioned by Northern Rail with a clear brief to both generate ticket sales and to enhance brand sentiment with the central objective of encouraging travellers to choose the train first to discover local. We initially proposed a 6 month campaign across Northern’s digital channels, providing white label content covering 6 towns and cities […]
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