“Teaming up with Independent Life has been a game-changer for East Yorkshire Buses. Their dynamic approach not only showcases exciting new destinations, but their profound local knowledge has been instrumental in contributing to the substantial growth of our flagship York – Beverley – Hull service.We’re grateful for the partnership and excited about the journey ahead!”Stuart Fillingham Head of Commercial
We prepared a campaign for East Yorkshire Buses to promote their X46/X47 Services from York to Hull. They chose to showcase independent businesses and venues that you can get to using the bus using subtle brand messaging rather than hard promotion.
We operated across 4 Yorkshire cities along their bus line and produced content split 50% white label and 50% utilised across our channels.
